Cause Related Marketing

Social responsibility has become a key value of many across the globe in recent years. Consumers are becoming more educated about the impact of their spending and increasingly making choices to buy from brands whose social conscious is not only evident, but a priority. In turn, companies who have recognise their customer’s shift in priorities, are establishing stronger corporate identities and reputations thanks to their commitment to important social and environmental issues.

How Your Marketing Can Support Carry On (Victoria)
Unlike our sponsorship support options, Cause Related Marketing (CRM) promotes the impact your organisation is making on their chosen charity or cause - in this case Carry On (Victoria) - rather than focussing on the amounts that are donated or raised. Featuring our charity’s logo on your packaging and donating a percentage of sales of a product, is a classic example of CRM. This kind of campaign also empowers the consumer to make small differences in their everyday life, by choosing to buy your product over that of your competition.

The advantage of your organisation developing a CRM with Carry On (Victoria), is not only the life-changing difference it will make to our Ex-Servicemen and Women, and their families, it also reinforces your brand’s integrity through its long-term commitment to such an important cause.

More Than Just the Bottom Line
The impacts of this kind of fundraising for our charity are truly immeasurable. They make a direct impact on the health, mental, social and emotional wellbeing of Ex-Servicemen and Women, and their families, giving them a better chance at reintegrating into society and strengthening their connections with the community.

Brands that have re-evaluated their organisation’s values and aligned themselves with charities or social causes, offer a key point of difference from their competition. They also offer a more attractive workplace to existing and potential employees, by inspiring a greater sense of meaning, purpose, and loyalty in the workplace.

If your organisation is considering a CRM campaign, please contact us on (03) 9629 2648 to discuss the possibilities.

Latest

Easy Summer Salads that covers the 5 food groups

Salads can be very nutritious as they are a great way to get many important nutrients (such as vitamins, minerals, fibre, and protein) and phytochemicals (such as antioxidants) the body needs for good health. One reason salads can pack a healthy punch is because they are usually made with a variety of ingredients from different food groups. And so put all the different ingredients together in a salad and you can be well on your way to meeting your recommended daily intake of nutrients.
Reinventing a new life for yourself

The early weeks of a brand-new year are brimming with opportunity, expectation, and let’s face it - rapidly shifting goalposts. Many of us come strong out of the gate on January 1st, only to admit defeat just a few days in, while others last the distance and manage real and lasting change in the longer term.
Handy tips to help navigate the holiday season

Though it’s claimed of the holiday season that ‘tis the season to be jolly’ it can in fact be quite the opposite for many. This time of year can be fraught with tension, anticipatory anxiety, and conflict and if that’s the common experience for you, these handy hints might help you navigate the days a little more easily.
The challenges of Remembrance Day

As Remembrance Day approaches again, it’s timely to reflect on what a significant and sometimes challenging time of year it can be for veterans.

Financial hardship

In times of financial hardship, we can provide immediate relief. From paying household bills, to arranging housing, booking and paying for household repairs; coordinating donations of clothing, furniture, appliances and electrical equipment to covering rehabilitation, medical and travel expenses; or covering funeral expenses.
Contact us

Carry On head office is located at 172 Burwood Road Hawthorn VIC 3122
Peninsula
Mildura
Fundraising

Fundraising is not only vital for the strength and longevity of Carry On (Victoria)’s work, it also provides a great opportunity for volunteers and supporters to be practically involved in things that help support our Ex-Servicemen and Women and their families. Plus, many of the fundraising efforts are fun social events to be involved in!
Ballarat
Our team
Board Policies
About us
The crucial role of positive male role models in our lives

With yet another Father’s Day upon us, many of us will celebrate our fathers or mourn the ones we do not. A father-type figure, however, is just one persona we look up to, and as we look back throughout history, we see the value that significant male role models of all kinds have played in the shaping of humanity and who we are as people.