Cause Related Marketing

Social responsibility has become a key value of many across the globe in recent years. Consumers are becoming more educated about the impact of their spending and increasingly making choices to buy from brands whose social conscious is not only evident, but a priority. In turn, companies who have recognise their customer’s shift in priorities, are establishing stronger corporate identities and reputations thanks to their commitment to important social and environmental issues.

How Your Marketing Can Support Carry On (Victoria)
Unlike our sponsorship support options, Cause Related Marketing (CRM) promotes the impact your organisation is making on their chosen charity or cause - in this case Carry On (Victoria) - rather than focussing on the amounts that are donated or raised. Featuring our charity’s logo on your packaging and donating a percentage of sales of a product, is a classic example of CRM. This kind of campaign also empowers the consumer to make small differences in their everyday life, by choosing to buy your product over that of your competition.

The advantage of your organisation developing a CRM with Carry On (Victoria), is not only the life-changing difference it will make to our Ex-Servicemen and Women, and their families, it also reinforces your brand’s integrity through its long-term commitment to such an important cause.

More Than Just the Bottom Line
The impacts of this kind of fundraising for our charity are truly immeasurable. They make a direct impact on the health, mental, social and emotional wellbeing of Ex-Servicemen and Women, and their families, giving them a better chance at reintegrating into society and strengthening their connections with the community.

Brands that have re-evaluated their organisation’s values and aligned themselves with charities or social causes, offer a key point of difference from their competition. They also offer a more attractive workplace to existing and potential employees, by inspiring a greater sense of meaning, purpose, and loyalty in the workplace.

If your organisation is considering a CRM campaign, please contact us on (03) 9629 2648 to discuss the possibilities.

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Tee Off to End Veteran Homelessness
ANZAC biscuits - a symbol of unity and remembrance.

That commemoration is brought to life in many ways but a constant has been the unwavering work of CWAs, RSL volunteers, school groups, and families of veterans across the nation, baking batches of ANZAC biscuits to mark the occasion. Everyone has their own tweaks to the recipe and there is often heated discussion over how big, how thin, how crispy, or how chewy they should be. Regardless of how they come out of the oven, ANZAC biscuits have become a heartwarming shared tradition in what is often
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Cooking for One

A lot of enjoyment comes from eating food with others and so when it comes to cooking for one, many of us can lose motivation to make the same effort with our meals. Now it isn’t just the social aspect of food that makes cooking for one challenging, it is also getting the right amount of ingredients. Many ingredients are packaged in amounts suitable for more than one person (think size of trays of meat), and if foods do come in smaller portions they are usually more expensive.

Financial hardship

In times of financial hardship, we can provide immediate relief. From paying household bills, to arranging housing, booking and paying for household repairs; coordinating donations of clothing, furniture, appliances and electrical equipment to covering rehabilitation, medical and travel expenses; or covering funeral expenses.
Contact us

Carry On head office is located at 172 Burwood Road Hawthorn VIC 3122
Peninsula
Mildura
Fundraising

Fundraising is not only vital for the strength and longevity of Carry On (Victoria)’s work, it also provides a great opportunity for volunteers and supporters to be practically involved in things that help support our Ex-Servicemen and Women and their families. Plus, many of the fundraising efforts are fun social events to be involved in!
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Our team
The crucial role of positive male role models in our lives

With yet another Father’s Day upon us, many of us will celebrate our fathers or mourn the ones we do not. A father-type figure, however, is just one persona we look up to, and as we look back throughout history, we see the value that significant male role models of all kinds have played in the shaping of humanity and who we are as people.
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